Recently brands have been utilizing Twitter and other online communities to monitor the conversation that takes places about their brands. Quotably.com has been a resource to see what people are saying about your brand and at what frequency. So you may be asking, “What about Youtube and online videos?” The future may be audio indexing, of which Google has for searching what words are mentioned during political speeches. For now you can search what Barack and McCain are saying about the issues, but soon you will be able to see how many times rappers and rockers mention your brand. This technology will evolve into an excellent brand management tool, which will allow for brands to monitor online video for mention of their brand’s name and trade names.
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