Gold on Gold Recap, originally uploaded by KenjiSummers.
(L-R: Ryan Kutscher of CP+B. Julius Dunn of Adversi+y/One Club)
Last nights ‘Gold on Gold’ event at the One Club was a pleasant distraction from the snow and rain that has been plaguing New York City. Through blinding snow many of NYC creative minds made it out to the building at 21 26th street.
For those that made it out they were treated to Crispin Porter + Bogusky Associative Director Ryan Kutscher lecture about the ‘Whopper Freakout’ ad campaign that his agency orchestrated for their client Burger King.
Ryan spoke to the fact that the ‘Freakout’ campaign was almost an after thought of the agency and only expected to be a stunt. However the ‘stunt’ became a smashing success winning the agency and client numerous awards.
Towards the end of the lecture Ryan plugged the new campaign that CP+B has out at the moment called ‘Whopper Virgins.’ Similar to its predecessor Whopper Virgins comes with an 8min documentary about the taping of the campaign, but unlike the original the campaign has added a branded product; a cologne/musk that smells like flame broiled meat. For those in NYC the scent is sold exclusively at ‘Ricky’s.’
All in all the evening was a great escape from New York’s cold and snowy weather. Various people from the creative world were in hand to watch and learn, eat Whoppers, drink beverages, an listen to Vampire Weekend (Julius I see you lol).
Lastly during the Q/A period I asked Ryan Kutscher, “In regards to viral spread has ‘Whopper Virgins’ been as successful as its predecessor (Whopper Freakout)?” Ryan responded no and not in a good way. Apparently critics and/or the public deem the ads to be ’Burger Imperialism,’ ‘in bad taste,’ or ‘fake.’ In response to the critics Ryan will ask you to visit Whoppervirgins.com and decide for yourself. With Burger King sales up and climbing it goes to show that any press is always good press.
Sent via BlackBerry by AT&T
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