Cool Ad for Frontline

March 12th, 2009 § 3 comments

 

This ad for Frontline uses everyday passersby get involved with the brand. The ad would be great in indoor high volume areas such as sport/entertainment arena entrance ways, malls, train terminals, and airports.

PerwanalSaatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center .
 
The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray  with the slogan “Get them off your dog.”
 
Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!” The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement. - Tuija Seipell

Source: http://www.thecoolhunter.net/

What to read or watch next

Tagged , , , ,

  • Jason West

    This ad is quite clever. This ad speaks to a lot of dog owners including myself. Frontline is by far the best flea and tick control product out there. It’s Sort of like Head and Shoulders for dogs.

  • Jason West

    This is beyond creative. It’s genius.

  • http://isaacspr.blogspot.com Zack Isaacs

    You’re a very smart young man! Allow me to interview YOU before you do the same for me.

What's this?

You are currently reading Cool Ad for Frontline at Kenji Summers | The Future is Bright.

meta

  • Author: K.Summers
  • Comments: 3 Comments
  • Categories: Ideas

  • ____