Understand that there has always been a Talented Tenth. Whether via sport, entertainment, or business, people from ever race or ethnicity have risen higher than fellow members of their affinity group. However in 2009, record breaking deals and contracts are being noticed as a sign that uber wealth is here to stay. Is this simply an example of the 80/20 rule–more like 90/10? An unfair look at successful people that worked extremely hard? Matthew’s effect?

After the jump check the link to excerpts from the special–including LeBron James, Lil Wayne, and Bob Johnson.

http://realtalkny.uproxx.com/2009/02/topic/artists/lil-wayne/the-new-black-over-class-lebron-lil-wayne-baby-bob-johnson-speak/

CNBC’s “NEWBOs: The Rise of America’s New Black Overclass,” is an original one-hour primetime documentary about the growing wave of young black multimillionaires coming out of the sports, media and entertainment industries. This project examines the rise of “Newbos,” — young black athletes, entertainers, and creative entrepreneurs –

The special, hosted by Wall Street Journal reporter and CNBC correspondent Lee Hawkins, who coined the term “Newbo,” is based on Hawkins’ forthcoming book of the same title.

Source: http://realtalkny.uproxx.com

What to read or watch next

• Too many Urkels on your team that’s why your wins low
• LeBron Quitness – Cleveland’s response to Nike’s Rise Spot
• LeBron “Rise” 90 second spot
• The City Hoops for C’mon LeBron #cmonlebron
• The story of #cmonlebron
• Mayor of NYC says C’mon LeBron #cmonlebron
• Steve Stoute Interview – Who is the next Stoute?

Tagged lebron james, lee hawkins, lrmr, maverick carter, rich paul