Well apparently my city’s (New York) mayor decided to (temporarily) rename a street close to my office ‘U2 Way.’ I know, right? Great co-branding opportunity for NY! U2 album sales suffer, they plan to go on Letterman–same street as ‘U2 Way’–, and then they hold a press conference to announce the renaming. Great publicity stunt. Here is a picture of the crowd. Still not the crowd I would expect.
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U2 Way in New York
March 3rd, 2009 § 0 comments
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