This is why account planners can be found anywhere. Observe, extract insights, act on the insights. Simple, right? Peter Samuelson has helped give over 170 homeless people a shelter and a new outlook on life.
Thank you EDAR (Everyone Deserves a Roof) and Peter for giving back to the people of our society that are on the fringes–these acts inspire us planners.
Source: http://www.fallon.com/fallon-blog/2009/03/real-life-account-planning/

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