I had to smile when I watched this. Who doesn’t love multicultural kids, alternative-mainstream artists, and zebras? lol sarcasm aside, I really thought this achieved the objective of the creative brief. Branded songs/music videos are the future. Can anyone spot the Coke product? No, probably not. This campaign is aiming to be more of a movement. A movement filled with feelings related to optimism, hope, and a brighter future.
Credits
Director: Alan Ferguson
Artists: Brendon Urie, Patrick Stump, Cee-Lo, Janelle Monae, and Travis McCoy
via @Jovizi
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