Street artist INSA‘s recent buzzed-about work pays tribute to the runner with 35 portraits of feet that he hand painted in East London. Produced by media think-tank Protein and created in collaboration with Nike Sportswear‘s IAM1 Journey Project, it’s part of a push by the brand (see the campaign on CH and beyond) to celebrate the history of Nike’s Air Max 1 as they launch the new Air Maxim.

The project was documented over the course of a week by photographer Ethel. This resulted in a video and photos that will play in a Nike pop-up space in Shoreditch, London.  

Details:

Looking For Love In All The Wrong Places
17-26 July 2009
Nike Sportswear 1948
Arches 477-478
Batman’s Row
Shoreditch, London map
tel. +44 (0) 20 755 88 766

via Cool Hunting

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Tagged air max 1, air maxim, art, iam1 journey project, insa, nike, protein, street art