This time I attempted to tackle The Client’s Relationship With Planning. Is Planning Handicapped By “Advertising”?

I related advertising to Medieval Europe, planners to jesters and oracles, and creatives to royalty.

SPUR episode 4 Video Response – Kenji Summers from Kenji Summers on Vimeo.

I should have touched on projects by great planners that extend beyond the advertising agency walls. Projects such as Cubesareevil.com, Thisplace09.com, Planners Who Wave bit.ly/2uDT8f, and Planningforgood.blogspot.com.

What to read or watch next

• My Video Response to ep 1 of #Spur by @rscout -#kenji
• My UNCUT Viewer Response to Redscout Presents Spur
• #Spur Reactions – @Rscout and @PSFK
• Culture Networks 2010 by Tim Stock
• Wieden + Kennedy, Shanghai Planning Director Becomes Co-ECD
• PSFK presents SPUR video series about account planning
• LeBron “Rise” 90 second spot
• 2 Inside the Box OOH Ideas
• SPUR by Red Scout – Ep3: Are planners just glorified researchers?
• One Club-Adversity Anniversary Celebration

Tagged advertising, planning, psfk, redscout, rscout, spur, strategy