The rapper Mickey Factz recently mentioned the following lines on his The Lost Exhibit: #ALPHA track. ”How can you think out the box? How can you ever get OUT the box, when your life is lived IN a box?” I guess the context is a little different in this case. I can dig the insight that these ad guys and gals had for their clients.

via If Only We Thought of That

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Tagged #alpha, ad agency, advertising, cardboard, Ideas, inside the box, mickey factz, ooh, out of home, viral