Jordan Brand reply from Jamil Buie on Vimeo.
Jamil Buie is an advertising account guy that ‘gets it’. He merges his creativity with a knack for client and brand management.
My response:
I’m just now seeing this. smh Good reply. To address your final comment, I think the Jordan Brand will have a tough time bringing on a white athlete. They could use one, for sure. They could also use a few more women–but that is another story. The ‘Great White Hope’ comes to mind with whichever white athlete Jordan signs. I personally think a mixed race entertainer would be the next best signing for Team Jordan. More on that in #ExhibitC. Finally, the Jordan brand equity has reached its zenith imo in terms of being a performance brand. Nothing but downward motion seems to be on the horizon. We will see. #ExhibitB coming soon.
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Rob Lewis
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