The Appropriated Poster Campaign

January 1st, 2010 View Comments

The Appropriated Poster Campaign is an ongoing experimental campaign to raise cognitive awareness and more importantly to inspire benevolent action that we often forget, oversee, or might be in opposition to our often hedonistic culture. The campaign is predominantly bus stop posters that I paint over and reinstall into their normal habitat with a new purpose. It also acts as an inherent social commentary in declaring a space more public than it was before.

This campaign has no ties to direct response or awareness for a particular brand, however, possibly it is the human brand that can benefit the most from this social experiment. I hope an agency *cough* *cough* would offer their space or even have Sean come speak to their creative teams. As a strategist I’m aware that these social experiments are a reflection of what is needed in advertising. Let’s keep in mind that advertising CAN BE used for good. But too many times advertising is used to alter public consciousness for the benefit of the few. We can all do better. Let this campaign be a start.