VitaminWater has just announced that its newest flavor will be called “Connect”, complete with a Facebook logo and a full paragraph description loaded with references to untagging, friend requests, and photo stalking. It’s black cherry-lime flavored, with caffeine and “eight key nutrients”. And it’s coming to stores nationwide in March. The new flavor and label were a result of a contest VitaminWater has been conducting on its Facebook page over the last few months that invited fans to design their own flavors (check out the video below featuring Steve Nash for an intro).

VitaminWater and Glaceau got it right with this product extension. A drink made for social (media) people, FTW! As a connector I’ll be sure to pick up a case for my long days and nights that I spend on my Macbook Pro; blogging, tweeting, and of course facebooking.

What to read or watch next

• Vitamin Water Pop Up Store

Tagged: connect, facebook flavor, vitamin water