I took a slight hiatus…Pardon the quality.
Feb 13th is too far away, so I present to you the bootleg version of the latest Sprite commercial (featuring Drake). It seems the Coca-Cola Company would like you to believe that Sprite can give you that ‘spark’ to create, do, and make something happen. I think the masses will like the spot. I even dig the strategy that (probably) went into the brief. I wonder if a high quality version will leak before February 13th. In the meantime, enjoy Sprite’s decision to play the commercial before films at select movie theaters.
Credits
Agency: Bartle Bogle Hegarty, New York
Chief Creative Officer: Kevin Roddy
Creative Director: Amee Shah & Matt Ian
Art Director: Erik Holmdahl
Copywriter: Beth Ryan
Head Of Broadcast: Lisa Setten
Producer: Jennifer Moore
Production Company: aWHITELABELproduct, Los Angeles
Executive Producer: Ellen Jacobson-Clarke, Annique Decaestecker
Director: Ben Steiger Levine
Line Producer: Lynn Zekanis
DP: Chris Soos
VFX: Mass Market
Executive Producer: Rich Rama
Producer: Aleen Kim
Assistant Producer: Adam Coffia
Assistant Producer: Tom Knight
Designer: Greg Herman, Derek Stratton
CG Supervisor: Pakorn B.
CG Lead Artist: Ed Manning
CG Artist: David Barosin, Jimmy Gass, Keith Kim, Eban Byrne, Ciaran Maloney
CG Modeler: Tom Cushwa
CG/Nuke Artist: Adam Flynn
Lead Flame Artist: Nick Tanner
Flame Artist: Julian Ford, Mark French, Sarah Eim, David Parker, Joanne Ungar, John Ciampa
Jr Flame Artist: Jeen Leen, Dan Bojoulian
Editorial Company: Cut + Run, New York
Executive Producer: Angie Aguilera
Producer: Beth Fitzpatrick
Editor: Steve Gandolfi
Telecine Facility: Company 3, New York
Telecine Artist: Tom Poole
Audio Facility: Sound Lounge, Nyc
Audio Engineer: Tom Jucarone
Music Company: Squeak E Clean Productions
Executive Producer: Zach Sinick
Track Arranged By: Brent Nichols & Rusty Logsdon
Sound Designer: Steve Mccarty
Music: Title: “Forever”, Drake
Endtag Animation Company: Brand New School, Los Angeles
Executive Producer: Ned Brown
Producer: Garrett Braren
Art Director: Ludovic Shorno
(Updated: 2.12.10)
Client: Sprite
Artist: Drake
Agency: BBH NY
ECD Kevin Roddy
CD: Amee Shah & Matt Ian
Director: Ben Steiger Levine
Production Company: MassMarket
(Updated 2.8.10)
Thanks Phred for the vid
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yeah mannnn… good to see Drake is signing deals already
This is one of many Drake brand partnerships to come