That’s me on the far left! 4A’s Transformation 2010 Conference in San Francisco, CA. L-R (Me!, George 2.0, Ben ‘Sky’ Walker, Lincoln ‘Steffens’ Stephens)

As I write this from 35,000 feet in the air courtesy of Virgin America and GoGo I am pleased to say how great a trip out west to San Fran/Oakland was. The people, places, and views that met me were astonishing. I surely will be making more trips out to the Bay. I would remiss if I didn’t also acknowledge my debt to all the readers that click that email message each day via Feedburner, sometimes I forget that a substantial amount of people actually value what I have to say, for that I am forever grateful. Please continue to support my transformation; there are sure to be ebbs and flows but my promise is to continue being your cultural digest. Thank you.

What to read or watch next

• Going back to Cali – San Fran to be exact @4As
• Gareth Kay’s #Transformation2010 Talk #4As @gareth
• Dom Kennedy – Locals Only VIDEO
• Behind the Brand: Episode 3 @MetathinQ @mgproject
• Oakland Street Rain Dancing aka Turfing
• Under the Influence recap
• Tastemakers: Lincoln Stephens Interview

Tagged 4as, benny walker, george 2.0, jet setting, lincoln stephens, oakland, san fran, transformation 2010, west coast