Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe’s VivaKi, let the 4A’s Transformation Conference people know that the transformation in the industry will be led by (young) “builders”. It was the best talk (from a marketer) that I experience during my trip out west. The video has some good sound-bytes but does not do Rishad justice. I will soon upload the full audio from Rishad’s talk. Be patient so that you don’t become a patient. 
Rishad Tobaccowala, strategist and innovator gives it to the @4As straight no chaser
March 7th, 2010 § 0 comments
Twitter
Facebook
Flickr
LinkedIn
RSS