DelToro Driving Boots, originally uploaded by KenjiSummers.

Ian of ModSnob and I both were in Miami the weekend of November 5th for an award show. We went by the show room of DelToro to pick up a pair of evening shoes. We both purchased pairs in all black. The price point is extremely competitive and the style is modernly classic.

Here is a peek at the DelToro Driving Boots which will be priced somewhere under $300.

For more info on DelToro visit deltoroshoes.com

*Blame my Blackberry*

Note: I am 3 months late on posting this, but I thought it was still relevant. Thanks Marvel.

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When Facebook announced its decision to switch from the “Become A Fan” button to the “Like” button, there was a lot of backlash. Many viewed the change as a something that will hurt the connections brands had built with users.

There were some valid arguments supporting that position such as: It is more powerful to be a fan of a brand than to like a brand.

Yet these arguments were premature. Recently, the F8 Developer Conference was held. At the conference, Mark Zuckerberg gave the keynote speech which was focused on Facebook’s Social Plugins, specifically the new “Like” button. He began by hailing what he was about to share as the biggest thing Facebook has ever given to the web developer community (paraphrasing). I deem that statement as correct.

So why is the “Like” button so awesome? Simple answer: it attempts to allow every website to be personalized for each user* whether or not they have ever been on the website before.

How does it do this, you ask?

If a website has added the code for the Facebook’s social plugin on their website, Facebook will track the activity of a visiting user*. For instance, if I am on Pandora.com and I “Like” a bunch of bands. That will be recorded onto my Facebook page and my Facebook cookie. If I go onto Yelp.com and I review a few restaurants that will also be recorded onto my Facebook page and my Facebook cookie.

Now here is the awesome part. When I then head over to CNN.com, which has already integrated Facebook’s Social Plugins, CNN will know what restaurants I reviewed and what bands I “Liked.” With this information, despite the fact that I am not signed in, CNN can customize my experience. Using the knowledge gained through the social plugin, they can give me content more personalized to my interests. Or at least that is the hope.

One Show Interactive, originally uploaded by KenjiSummers.

Yes!
Kenji Summers | The Future is Bright
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Catch me in BRANDWEEK speaking about Millennials: bit.ly/bPfXWg
//video from the event: www.vimeo.com/11405608

Mr. Brainwash Icon Gallery Exhibition #madebybanksy, originally uploaded by KenjiSummers.

Kenji Summers | The Future is Bright
KenjiSummers.com | visit
twitter.com/KenjiSummers | follow (1,400+ followers)

Catch me in BRANDWEEK speaking about Millennials: bit.ly/bPfXWg
//video from the event: www.vimeo.com/11405608

Knit Bike, originally uploaded by KenjiSummers.

Spotted on Delancey St. and Essex St. In LES (NYC).
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I still live in Bed-Stuy. Don’t get it twisted., originally uploaded by KenjiSummers.

I count. I work. I CR8.
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Cover of the May 2010 #JCrew Catalog #AllBlackEverything, originally uploaded by KenjiSummers.

Legendary…
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A Great Contextually Relevant Advertisement By Zipcar, originally uploaded by KenjiSummers.

Want to know why this advertisement is great?

Fundamentally it addresses the conundrum of finding a better alternative to taking the train–especially when delays and re-routing are major issues.

How could this advertisement been better?

Zipcar could have invested in targeting this cad based on the demographic/psychographic make up of this geographic location. The Bedford- Stuyvesant section of Brooklyn is not very gentrified, yet. As an inhabitant of this neighborhood I would felt a more emotional "tug" if the people in the ad were Black or Hispanic, or at the least mixed race or Hipster…oops I meant Zipster.

There you have it. A slight critique of the advertising that I see in my neighborhood. Until next time.
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