This is the moment you all have been waiting for. I hope you enjoy listening as much as I enjoyed participating. And yes, I had my Zoom H2 recorder on the small table where my water was placed. Special thanks to Thom Blischok, Ted Koppel, Adrienne Waldo, Lauren Fernandez, Matt Cheuvront, the folks from IRI, the folks from Jack Morton and Brandon Byrd.

DOWNLOAD: http://www.zshare.net/audio/74165161ae7c2d69/

I hope to have the video soon…

btw Ted Koppel and I talked for nearly 30 minutes about everything from pros/cons of Twitter, whether I should write for New York Times or Huffington Post, and how much he liked the Millennials panel. He delivered the summit’s keynote. #BELIEVE2010 #ACHIEVE2010

Courtesy of @PaulEDrayton

Courtesy of @daRealDDub

Courtesy of @AinzNeal

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Thomas Wilson is a photographer, recovering sneaker addict, and (obvious) sports buff. He brings up some great informed revelations that should assist tremendously in the case of the defense.

My response:

First and foremost, great response Thomas. You raised some great points and presented the facts clearly. Jordan Brand is not based on futurism. That is glaring flaw in the Jordan Brand DNA. It is in disarray in regards to the next 5-10 years. Right now, they are on the cusp of their pinnacle, however this is not a good thing. The decline part of the curve is right around the corner. Remember Rocky V? ‘From a million to one shot he became a true champion of the world.’ Michael Jordan and Rocky are one and the same. The conquered in spite of challenging circumstances. However, Jordan never handed the title down to anyone. Grant Hill? No. Penny Hardaway? No. Kobe Bryant? No.The list will continue. However, will we care? Greed and myopic vision is another downfall. The white athlete in the NBA comment makes sense. There are no white NBA stars. I guess we need to consider our non-U.S. players, however the list still falls short. Soccer may be a great sport for Jordan to enter. The challenge would be to either augment the Jordan Brand logo and identity for individual sports or keep basketball and the ‘flight’ theme consistent. Rebuilding your collection via retro releases is an important insight! They are your ‘babies’, thus they are to be ‘seen and not worn’. You may fall into this category unconsciously. The Jordan Brand sneakers that you are collecting are not getting worn out on the asphalt or concrete. They grace the street then make it back home to a dust bag and tooth brush with gentle soap.  23 has come and gone for Jordan Brand. I’m 23. I love my year. But at sometime it is a good decision to move on.

Response to Jordan Trial Exhibit A from Rob Lewis on Vimeo.

Rob Lewis is a law student and confessed sneakerhead. His knack for grasping complex intellectual property issues with an uncanny ability to translate it to the layman gives him a unique lens as a witness in the ongoing trial.

My response:

I wish the general public could have access to what those numbers are. The Nike Annual Report is not very thorough in including Jordan Brand and their sales, revenue, ROI, etc. I agree that MJ embodied everything that was great about the professional game of basketball. Someone or some group and Jordan Brand have not been doing proper gardening in regards to the apparel and footwear. Retro everything is not cool, and it is not sustainable. I feel this is a myopic approach for Jordan Brand, which ultimately is in response to the influx of black and gray market goods. It’s hard to bootleg a mutant Airforce one sole with a classic Jordan upper. Disgusting yet unique. The Great White Hope will come one day. Maybe one of the Klitschko brothers deserve a nod? They are heavyweight champions for goodness sakes! The Jordan Brand ethos is about overcoming and excelling. They should take their own advice.