Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe’s VivaKi, let the 4A’s Transformation Conference people know that the transformation in the industry will be led by (young) “builders”. It was the best talk (from a marketer) that I experience during my trip out west. The video has some good sound-bytes but does not do Rishad justice. I will soon upload the full audio from Rishad’s talk. Be patient so that you don’t become a patient. 
Rishad Tobaccowala, strategist and innovator gives it to the @4As straight no chaser
March 7th, 2010 View Comments
Visiting Amherst, MA #zoomass #umass
March 6th, 2010 View Comments
I see this view upon crossing into the area where my alma mater takes up residence. Secondly, I see a Rolling Rock "Born Small Town" ad. FYI RR is one of the classic American brews and the topic of discussion in a lot of my UMass marketing classes. For the record, I got an A in marketing.
Hopefully I’ll have some time to interview students for a project that I’m currently completing.
Sent via my mobile office by AT&T
Visit www.kenjisummers.com
Kanye’s Site Redesign… #Ingenious
March 5th, 2010 View Comments
This is the most interesting site design I’ve ever seen. It is all about exploration and discovery. When I stumbled upon it, it was rather plain which immediately peaked my curiosity. As I investigated around the screen, I slowly found links to other parts of the site, seen only when my mouse moved over them. Possibly, Kanye is attempting to make a metaphor about who he is as a person. Maybe.
Check it out: www.kanyewest.com
From what I’ve seen so far, it is more of a massive blog than anything else. Nonetheless, it is beautiful in its design and ingeniousness.
For all he says and does that annoys, he does the most creative things that make me say “Now thats beautiful.”
NSR in the studio with the Soul Diggaz & James Kinney
March 5th, 2010 View Comments
NSR is in the studio working on new material with the Soul Diggaz. I’m truly anticipating his new ish. For his old ish, check this.
In the stu w/ NSR, Soul Diggaz & James Kinney from NSR on Vimeo.
OK Go – This Too Shall Pass – RGM version Music Video with Credits
March 5th, 2010 View Comments
Credits
Artist: OK Go
Director: James Frost, OK Go and Syyn Labs
Producer: Shirley Moyers
The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.
I’m a HUGE fan of OK Go’s music videos. They are incredibly inspiring in there attention to detail and creativity. Also, congrats to State Farm for stealing the spotlight at the end. That was Progressive.
Jay-Z / Absolut Documentary “ABSOLUT NY-Z”
March 4th, 2010 View Comments
“Jay(-Z) is infinitely curious and that has everything to do with his longevity” – John Mayer
via Boxden
Introducing the next generation of planner/strategist
March 4th, 2010 View Comments
I have the distinct pleasure of introducing you not only to the next generation of planner/strategist but also a new feature of the KenjiSummers.com web experience. Marvel,
a student of University of Missouri-Columbia is a sharp character with a hunger for culture, people, and brands who will be contributing as a guest blogger. He has the opportunity to be one of those special planners that creatives and clients actually love. Pay attention to what he has to say. One day you will be paying a lot more.
Follow Marvel at @callmemarvel
My trip to San Fran was amazing. Thanks for asking.
March 3rd, 2010 View Comments
That’s me on the far left! 4A’s Transformation 2010 Conference in San Francisco, CA. L-R (Me!, George 2.0, Ben ‘Sky’ Walker, Lincoln ‘Steffens’ Stephens)
As I write this from 35,000 feet in the air courtesy of Virgin America and GoGo I am pleased to say how great a trip out west to San Fran/Oakland was. The people, places, and views that met me were astonishing. I surely will be making more trips out to the Bay. I would remiss if I didn’t also acknowledge my debt to all the readers that click that email message each day via Feedburner, sometimes I forget that a substantial amount of people actually value what I have to say, for that I am forever grateful. Please continue to support my transformation; there are sure to be ebbs and flows but my promise is to continue being your cultural digest. Thank you.
My UNCUT Viewer Response to Redscout Presents Spur
March 2nd, 2010 View Comments
My UNCUT Viewer Response to Redscout Presents Spur from Kenji Summers on Vimeo.
I love (good) planning and strategy. This is what I sent to Redscout before they cut everything up and used a sound byte. View it here.
Going back to Cali – San Fran to be exact @4As
February 27th, 2010 View Comments
I’m going to San Francisco for a few days to soak up the 4A’s Transformations Conference and to #TOTV with MGP. Also, I can’t wait to check out what Oakland has going on these days. Yee!
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