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The people at Fallon have concocted a nice integrated campaign that has my senses tingling (no Spiderman). The Guerrilla activation took place in NYC. I saw some of it in Union Square (Manhattan). Part of me got flashbacks of Donnie Darko until I saw this…

If you are still ‘scratching your head’ take a look at the below.

1. 50 Real human Rabbits run around NYC
2. Real human rabbits disappear and a huge building sized projection shows the rabbits climbing the wall…
3. Rabbit projections and real rabbits continue to run around NYC prompting people to “FOLLOW ME” which of course means twitter… and real life… (nice use of alice in wonderland meets twitter, fallon.)
4. On the twitter account you can find the link to The White Rabbit Inc, a detective agency of course. The man-rabbit is there again teasing you to follow.
5. Clicking him takes you to Wonderland Tea Shop, where he causes some havoc and teases you to follow once again.
6. Now you end up at the Happy Hearts Casino, faced with an eerie Kathy Bates Queen of Hearts backed by some show girls… and he escapes again, waiting for you to follow.
7. Where you finally land at Syfy’s Alice.
Oh, but wait, that’s not all… Also fascinating, Kay jewelers is sponsoring the miniseries, and they’ve done even MORE silliness to integrate with them… There is also Alice’s Jewelry Box, where you essentially click on each of the Kay jewelry pieces to get to the “fabled Stone of Wonderland” ring of Alice’s, which then lets you see concept art for the film…

I can’t wait to see what’s next…

The Jay-Z brand is an amalgamation of the success’ of hundreds of rappers, breakers, hustlers, and graf artists that longed for commercial success and underground respect. Whether Jay-Z has become Jordan or GM is still to be seen. Also check for a video of an event where me and Jay happened to be at. If you read this blog or my tweets, you will know the answer. If not, it may surprise you.

Note: Wherever you view this ad the comments are positive. Will this 60 sec spot make Adage?

P.S. Does anyone have credits for the spot? I know Rhapsody and MTV helped. Did an agency or creative shop lend some vision?

Update

Credits

Agency:

Droga5

Client:

Rhapsody

Creative Chairman:

David Droga

Executive Creative Director:

Duncan Marshall

Creative Director/Copywriter:

Kevin Brady

Art Director:

Jesse Juriga

Head of Integrated Production:

Sally-Ann Dale

Production Company:

Little Gino Productions

Director:

Anthony Mandler

Director of Photography:

Jonathan Sela

Executive Producer:

Ciarra Pardo

Post Production:

Ghost Town Media

Editor:

Ryan Treese Bartley

VFX Artist:

Brandon Parvini

Post Producer:

Matthew Primm

Audio Post:

Nylon Studios

Have fun with your pimples! That was likely the thinking of Gideon Amichay, Chief Creative Officer and partner at Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv, Israel, when he created a campaign for Clearex acne treatment gel. A pimply-faced, 5-meter-tall climbing wall at Israel’s largest climbing center exposed 8,000 teenagers per month to the brand during their summer holidays. The agency’s online take on the same predicament earned it a perch on 2009 Cannes Cyber Lions shortlist. Teenagers entered their friends’ photos online and pimpled their faces liberally. The only way for the friend to remove the pimples? Use “online” Clearex, of course. This campaign gained over 2.7 million exposures and 25,000 active surfers in under 48 hours. – Tuija Seipell

via the Cool Hunter

This out-of-home billboard is interactive and ready for you! The paparazzi in the picture are triggered by passersby. This is for the launch of the Nikon D700. If you want to see for yourself, visit Seoul, Korea.

via The Cool Hunter

My love affair with Parkour/Free Running keeps growing. I hope Nike takes this movement seriously. I wonder if Nike will knock K.Swiss off the wagon. Major respect to Carl Rinsch and Big Lazy Robot.

Exploit yourself is a Spec commercial inspired by NIKE.

Title: Exploit yourself – Spec commercial inspired by Nike.
Director: Carl Rinsch
Animation: Big Lazy Robot Visual Effects.
Music: The Prodigy – The Big Gun Down

Directed by Carl Erik Rinsch, Expliot yourself talks about your own limits. The commercial was produced in Big Lazy Robot Visual Effects studio from february to may.

Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment.

Exploit Yourself talks about pushing your limits just for the sake of it.

Who said life at the city was placid?

www.biglazyrobot.com

This ad for Frontline uses everyday passersby get involved with the brand. The ad would be great in indoor high volume areas such as sport/entertainment arena entrance ways, malls, train terminals, and airports.

PerwanalSaatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center .
 
The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray  with the slogan “Get them off your dog.”
 
Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!” The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement. - Tuija Seipell

Source: http://www.thecoolhunter.net/

Genius simply genius…

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