My UNCUT Viewer Response to Redscout Presents Spur from Kenji Summers on Vimeo.

I love (good) planning and strategy. This is what I sent to Redscout before they cut everything up and used a sound byte. View it here.

3:26

“Planners need to be (more) craftsmen. Planners and the planning discipline need to be a guild”

I’ll post my uncut @reverse7 director’s cut video next week. I enjoyed most of the responses from the Redscout Spur video series. The videos that inspired the responses should be stored in the Akashic (planners) library for eternity.  I also believe both planners and laymen will be speaking about the Spur series for months to come. I enjoyed participating and the ongoing conversation.

http://www.psfk.com/2010/01/redscout-presents-spur-viewers-respond.html

The rapper Mickey Factz recently mentioned the following lines on his The Lost Exhibit: #ALPHA track. ”How can you think out the box? How can you ever get OUT the box, when your life is lived IN a box?” I guess the context is a little different in this case. I can dig the insight that these ad guys and gals had for their clients.

via If Only We Thought of That

This time I attempted to tackle The Client’s Relationship With Planning. Is Planning Handicapped By “Advertising”?

I related advertising to Medieval Europe, planners to jesters and oracles, and creatives to royalty.

SPUR episode 4 Video Response – Kenji Summers from Kenji Summers on Vimeo.

I should have touched on projects by great planners that extend beyond the advertising agency walls. Projects such as Cubesareevil.com, Thisplace09.com, Planners Who Wave bit.ly/2uDT8f, and Planningforgood.blogspot.com.

I was two seconds from adding background music. Maybe the (new) Mickey Factz track I heard while up lat night attempting to reach 1,000 followers on Twitter was the inspiration. Either way, I decided to go acapella.

SPUR episode 1 Video Response – Kenji Summers from Kenji Summers on Vimeo.

My favorite point was about the potential for partnerships within the planning discipline. I.e., the dynamics of the art director and copy writer team but for planners with different skill sets and personalities.

Please disagree with everything I said and do your own.

I apologize for the lack of blog updates. Hopefully you have been following via Twitter @KenjiSummers If not, let’s connect tomorrow at the One Club-Adversity Anniversary Celebration. RSVP HERE or Adversity-Oneclub.org

I’ve collaborated with One Club-Adversity on a few  occassions and I look forward to seeing new and familiar faces at their 1 year anniversary.

I’ve attended a lot of events in the past week and would like to post about everything but for now, check the info for tomorrow:

Offline, @WilliamYan started out writing tweets on sheets of paper and has now stepped it up to tweeting on the streets. The convergence of online and offline media will be a story of 2010. This is just plain creative. My social experiment aligns with this perfectly. Check back at the end of the week to get the story on my (Twitter) social experiment. Shouts to  @aimeehustle @ladychellez @keefwasheretoo

Visit WilliamYan.com for more

via William Yan’s Twitpic

Who says there are no more ‘creative’ agencies? Boone Oakley created their website completely using YouTube.

3 kings on cinco de mayo, originally uploaded by KenjiSummers.

On Cinco de Mayo I was lucky enough to see a group of creatives — which I have coined, ‘The 3 Kings’– speak about what it took for them to ‘pillage’ (takeover is overused) an industry that is mostly ‘closed door’ and ‘old boy’.

Event: Multicultural Mixer @ JWT
Produced by Tangerine-Watson and Adversity-One Club

The Three Kings (in order L-R):
Kash Sree – ECD, JWT
Vann Graves – CCO, Uniworld
Jimmy Smith – ECD, TBWA/Chiat Day

Sent via my mobile office by AT&T
Visit www.kenjisummers.com

Ane Tzarev bus ad

Recently out-of-home (OOH) advertisements have been everywhere in New York for Ana Tzarev’s latest (November 24) gallery opening. On first look it seems that art and advertising have finally amalgamated, however upon deeper research Ana Tzarev whose legal name is Marija Chandler (Ana Tzarev is her mother’s name) is being financed by her billionaire son, Richard Chandler (Forbes #6 wealthy Australian/New Zealand resident).

Ana Tzarev wallscape

On further glance the self-taught artist has invested her time in over 3,000 paintings and her son has invested (not gifted) up to $4 million on a 14,000-square-foot gallery that sells her paintings.

Tzarev’s large-scale, hot-hued paintings were inspired by travels to Asia, Africa, Hawaii and other far-off locales. Her influences include Matisse’s colorful palette and Van Gogh‘s brushwork. Prices will range from $20,000 to $500,000.   Source: Bloomberg.com

Ana’s marketing consists of OOH ads (including construction wallscapes and bus banners), a full website, a billboard esque ad on the side of the gallery, and other advertisements that we will uncover soon. The media campaign is executed well and tastefully, while the media planners must have taken cue from big Hollywood film production companies in how they designed the campaign.

To check the gallery out for yourself visit 24 W 57 STREET, NEW YORK, NY 10019; call 212 586-9800; or email info@anatzarev.com.