Ane Tzarev bus ad

Recently out-of-home (OOH) advertisements have been everywhere in New York for Ana Tzarev’s latest (November 24) gallery opening. On first look it seems that art and advertising have finally amalgamated, however upon deeper research Ana Tzarev whose legal name is Marija Chandler (Ana Tzarev is her mother’s name) is being financed by her billionaire son, Richard Chandler (Forbes #6 wealthy Australian/New Zealand resident).

Ana Tzarev wallscape

On further glance the self-taught artist has invested her time in over 3,000 paintings and her son has invested (not gifted) up to $4 million on a 14,000-square-foot gallery that sells her paintings.

Tzarev’s large-scale, hot-hued paintings were inspired by travels to Asia, Africa, Hawaii and other far-off locales. Her influences include Matisse’s colorful palette and Van Gogh‘s brushwork. Prices will range from $20,000 to $500,000.   Source: Bloomberg.com

Ana’s marketing consists of OOH ads (including construction wallscapes and bus banners), a full website, a billboard esque ad on the side of the gallery, and other advertisements that we will uncover soon. The media campaign is executed well and tastefully, while the media planners must have taken cue from big Hollywood film production companies in how they designed the campaign.

To check the gallery out for yourself visit 24 W 57 STREET, NEW YORK, NY 10019; call 212 586-9800; or email info@anatzarev.com.