Barack Obama with Blackberry in White House

The President of the USA takes his his Blackberry to the White House…but is it a Blackberry Bold?

I’m waiting for the agency that chooses to play on Black-berry and White-house.

Source: http://blog.wired.com/gadgets/2009/01/post-2.html

begin with two beliefs–”that the future can be better than the present, and I have the power to make it so.”

The above is taken from a recent post on Malcolm Gladwell’s blog from writer David Brooke’s New York Times column on Gladwell’s third book, “Outliers.”

The Foundation

The foundation for success rests on a belief that the future must be superior to the past and that you have the ability as an individual to make it manifest. The Future is Bright (TFiB) Manifesto speaks to the point that Generation Y has the greatest opportunity (more than any other previous generation) to epitmoize ’success.’

Nature v. Nurture

Talent has been described as intangible force as well as merely consistent excellence. These two sides both tackle the issue of nature v. nurture. Talent as an intangible force is closely related to the genes that we inherit from our family as supposed to talent as consisent excellence which would share a similarity with how we are raised and the environment we encounter. Thus the reason nature has become challenged by Gladwell where in his book “Outliers” he examines how social forces trump the individual prowess of a person.

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Recently brands have been utilizing Twitter and other online communities to monitor the conversation that takes places about their brands. Quotably.com has been a resource to see what people are saying about your brand and at what frequency. So you may be asking, “What about Youtube and online videos?” The future may be audio indexing, of which Google has for searching what words are mentioned during political speeches. For now you can search what Barack and McCain are saying about the issues, but soon you will be able to see how many times rappers and rockers mention your brand. This technology will evolve into an excellent brand management tool, which will allow for brands to monitor online video for mention of their brand’s name and trade names.