This is going to be my weekend:

Scotiabank Caribana Festival Launch from T-Square Media on Vimeo.

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Let’s connect.

[Drake - Verse 1]
Money just changed everything
I wonder how life without it would go
From the concrete who knew that a flower would grow?
Lookin’ down from the top and it’s crowded below
My fifteen minutes started an hour ago
Truth over fame, you know I respect the blatant shit
When I ‘em hear talkin’
I just don’t know what to make of it
Hate is so familiar to me
I’m slowly embracing it
Doesn’t come natural
Bear wit’ me it could take a bit
Yeah, and my dreams are who I’m racin’ with
You can see I’m pacin’ it so that I’m always chasin’ it
Wayne put me right here
That’s who I get the paper wit’
I hope that my success never alters our relationship
Yeah, this life is somethin’ I would die for
October’s Own, but it’s lookin’ like July 4
I just wish they’d let you try it first
This time I’m really goin’ off, fireworks

[Drake & Alicia Keys - Chorus]
Oh, today it begins
I’ve missed them before, but won’t miss them again
I keep having the same dream
And I think that I just realized what it means
[Alicia Keys]
All I see is fireworks,
All I see is fireworks
Every night it’s fireworks
Every night it’s fireworks
All I see is fireworks
All I see is fireworks
Taking off like fireworks
Taking off like oh-ah-oh-oh

[Drake - Verse 2]
I’m just such a gentleman you should give it up for me
Look at how I’m placing all my napkins and my cutlery
I can tell it wasn’t love I just thought you fuck with me
Who coulda predicted Lucky Strike will have you stuck with me
Damn I kept my wits about me luckily
What happened between us that night it always seems to trouble me
Now all of a sudden these gossip brags wanna cover me
And you makin’ it seem that it happened that way because of me
But I was curious and I’ll never forget it baby
What an experience you coulda been the one but it wasn’t that serious
Their was smoke in the air before now its me clearin’ it
That felt good, all and all I learned a lesson from it though
You never see it comin’ you just get to see it go
Yeah, I shoulda looked up in the sky at first
Now I can see it in her eyes
Fireworks

[Chorus]

[Drake - Verse 3]
Everything the same but it feels different
My dad called me up knowing that I still listen
And he’s still got his foot out, guilt trippin’
It’s been years, though, I just learned to deal with it
For real, me and my realtor we built up a better rapport
Got my mother in a place with some better decor
She searched the entire city I let her explore
And now she’s sayin’ she more lonely than every before
How many of our parents’ marriages lasted?
I was only five, I bet I barely reacted
I’m flyin’ back home for the heritage classic
Searchin’ for that feelin’, tell me where is the magic?
Let’s stay together till we’re ghosts
I want to witness love, I’ve never seen it close
Yeah, but I guess I gotta find it first
Yhat’s why I’m really goin’ off, fireworks

-Drake

Virgin America is now international. So guess what they did? Yup, they gave Drake a signature plane for Toronto’s launch. Ladies & gentlemen, this is winning.

First, put on your 3-D glasses, light some incense, and zone out.

—
[Chorus]
You could thank me now
uh, go ‘head
Thank Me Later yeah I know what I said
but later doesn’t always come so instead
it’s okay,
You could thank me now
uhh, yeah, well alright, here I go

[Verse 1]
mahalo from the hardest act to follow
lately I’ve been drinking like there’s a message in a bottle
aloha’s to women with no ties
to men that I know well
that way there are no lies
you could thank me now for all the info I give to you n-ggas
on the brink of influential
I’m here for you n-ggas I guess a hit doesn’t add up to a career
for you n-ggas
I must have been hard to watch,
what a year for you n-ggas
it’s December 31st and we in Miami just meditating
you got your resolutions, we just got reservations
living out a dream, it feels like I stayed up
and we just wanna party Pat-ron straight up
f-ck that old sh-t, I’m on new things
OVO clique, Red Wing boot gang
yeah we want it all, half was never the agreement
who’d thought the route we chose would ever end up this scenic
I could relate to kids going straight to the league
when they recognize that you got what it takes to succeed
and that’s around the time that your idols become your rivals
you make friends with Mike but gotta AI him for your survival
damn, I swear sports and music are so synonymous
’cause we wanna be them and they wanna be us
yeah so on behalf of the demanded
and the entertainment you take for granted
you could thank me now…
and oh my goodness you’re welcome
you’re welcome
at this point me is who I’m trying to save myself from
rappers hit me up and I never know what to tell them
cause they think that I can help them get back to where they fell from
but drink up because everyone here is good tonight
except the n-ggas that I came with, they good for life
yeah, thats how you know it’s going down
in case another chance never comes around…

[Chorus]

[Verse 2]
Uhh, shallow n-gga but deep enough to have gone swimming
I think I’m spending all my time with the wrong women
I think I have a chance at love but knowing me I miss it
cause me dedicating my time just isn’t realistic
man the good girls went silent on me
they got a boyfriend or left for college on me
and all the bad ones I used to hit her friends now
that make me wish I had a little less mileage on me
but do I ever come up in discussion over double pump latte’s
and low fat muffin’s, do I?
Or is missing what we had outta the question
I’m probably just the reason that you learned your lesson
I got flows for the Marilyn Monroe’s who’s there before it all
I guess thats how it goes
they hear about your cons but focus on your pro’s
and love you for who you are from the bottom of their soul
but those same ones from your area will grow
into women that are ready to get married at hello
because of what they allow
where are they all now
I know there somewhere watching so I’m trying to make them proud
searching for the meaning
you’ll find it next to me
and tell me that I’m the hottest I guess we finally get to see
I’m feeling like Nas who am I to disagree
they say that doors open up as soon as you find the missing key
it’s probably why I’m in this b-tch shining
jump up in the sky and put the stars into alignment
I rep the ATF in case you need to be reminded
and the bandwagons full you can try and run behind it
I’m sorry

poolside drinking margarita rounds
shout out to my city though I hardly be in town
I’m the Black Sheep but Chris Farley wears the crown
and I know life is just a game in which the cards are facing down
I’m in the world where things are taken, never given
how long they choose to love you will never be your decision
and I’m aware this could be the last time you listen
so while I’m still in this postion…

[Chorus]

“I don’t do too much blogging. I just run the town I don’t do too much joggin” – Jay-Z #LIGHTUP #THANKMELATER

DOWNLOAD/LISTEN

props TWITTER

VS

J. COLE WINS BY FATALITY!

This is an epic record. Drake‘s verse was solid. K’naan is like a young Wyclef. I expect a lot more anthems from this man, in the future. Shot out to the other Golden Child aka Justin Bieber. Lastly, Nikki Yanofsky is cute with a beautiful voice.

props ATF

J. Cole performs “Dead Presidents” (Freestyle) @ SOB from suitsiswatching on Vimeo.

It would be unfair to say that true-school NYC-esque lyricism is riding on his shoulders, but he is beaming ala Lupe and WE need him to succeed. Let’s continue to support this man. Check out SuitsIsWatching.com for a more in depth look at what J.Cole‘s SOBs show means to the world of Hip-Hop.

Robert Geller’s has had a rise to fame in the fashion industry similar to that of Drake in the music industry. Geller’s Lil’ Wayne is Marc Jacobs and today he is on the money with this two-tone plum and black waistcoat. It has an all-weather feel due to the 60% linen fabric make. The design is versatile as well, making a good pairing with a button down shirt or premium cotton tee. The good folks over at BlackBird can help you get fitted here.

props hipstr

How much earned media did Jordan Brand (and the other brands name dropped) get from this interview? As of 2/27/2010 at 7:07am at a $20 CPM (cost per thousand) factoring 25k+ views on Youtube, that factors out to at least $500 in earned media (free) for the Jordan Brand (and the other brands name dropped). This total is exclusive of the emotion that needs to be factored in by Drake wearing the exclusive Jordan sneakers in the video and emphasizing his existing relationship with the brand. Have you thought of how much it costs to manufacture and distribute the sneaker to Drake (and his team)? Not much. Moving on:

The formula for reference: Impressions x CPM / 1000 = Media Cost

I tried to tell people with Exhibit A, but most of yall didn’t want to listen. Now see what has started. My front runner brands to have partnerships with Drake in 2010 are, 1) Jordan Brand 2) Play by Comme des Garcons 3) Red Wing and 4) RRL (a dark horse as this is the first time I’ve heard Drake name drop the brand).

Oh yeah, Yo Baby Yo Baby Yo!