The previously released version was good but I love the imagery on this one. I’m going to end up re-watching this vid 10 or so times tonight just to catch some of the symbolism that may have ‘went over my head’.
I can’t wait till New Years Eve in NYC! This is a video that makes your reflect on ‘how’ and ‘with who’ you celebrate the New Year. Too bad MGMT and Ratatat couldn’t make their cameos. I wonder how they would have been incorporated.
This song brings tears of happiness to my face. Director Nando Costa and Portland production company Bent Image Lab went in!
Credits
Animation Studio:Bent Image Lab
Client:Modest Mouse
Director:Nando Costa
Executive Producer:Ray Di Carlo
Senior Producer:Tsui Ling Toomer
Producer:Kara Place
Production Coordinator:Ryan Shanholtzer
Director of Photography:Bryce Fortner
Motion Control Operator:Jim Birkett
Kinetic Sculptor:Ben Hopson
Set Designer:Nando Costa
Set Designer:Solomon Burbridge
Graphic Designer:Nando Costa
3D Lead:Fred Ruff
3D Artist:Eric Durante
3D Artist:Shirak Agresta
2D Animation/Compositing:Brian Kinkley
2D Animation/Compositing:Brian Merrel
2D Animation/Compositing:Jay Twenge
2D Animation/Compositing:McKay Marshall
2D Animation/Compositing:Nando Costa
2D Animation/Compositing:Orland Nutt
2D Animation/Compositing:Randy Wakerlin
Rotoscoping:Ben Blankenship
Rotoscoping:Randy Wakerlin
Stop Motion:Jen Prokopowicz
Stop Motion:Marty Easterday
Still Photography:Jared Tarbell
Still Photography:Nando Costa
Processing:The Barbarian Group
You know a song was worth writing when you have it touch a person that you may not have been able to originally reach. Imagine how many Fray fans just started looking through Kanye’s discography.
Great job on the video.
Credits
Director – Hiro Murai
Editor – Isaac Hagy
Cinematography – IBIS (Clay Jeter & Will Basanta)
Producer – Ross Girard
Production – Partizan
Animation/VFX – Titmouse Inc
Animation Director – Allison Craig
VFX Director – Keith Kin Yan
Animator – Ryan Deluca
Animator – Tony Andrade
Animator – Dave Gerhard
Animator – Dave Vandervoort
Forget the rest of the folks in the credits. Shout out to DJ Quik! One of the greatest music producers/composers of all time.
Credits
Agency: Wieden+Kennedy, Portland
Advertiser: Nike Basketball
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Agency Executive Producer: Ben Grylewicz
Agency Producers: Tieneke Pavesic, Jeff Selis
Production Company: Streetgang Films, Los Angeles/Furlined, Los Angeles
Director: Andreas Nilsson
Executive Producers: George Meeker, Jason Botkin
Line Producer: Jasper Thomlinson
DP: Shawn Kim
Editorial: Final Cut
Editors: Logan Hefflefinger, Stephen Burger
Post Producer: Jennifer Miller
Post Executive Producer: Siama Awan
VFX Company: The Syndicate
Lead Flame Artist: Mike Ek
Flame Artist: Kevin McDonald
VFX Producer: Robert Evans
Composer & Producer: DJ QUIK
Lyrics: Brandon Pierce, Mike Warzin
Mix Company: Eleven
Mixer: Jeff Payne
I had to smile when I watched this. Who doesn’t love multicultural kids, alternative-mainstream artists, and zebras? lol sarcasm aside, I really thought this achieved the objective of the creative brief. Branded songs/music videos are the future. Can anyone spot the Coke product? No, probably not. This campaign is aiming to be more of a movement. A movement filled with feelings related to optimism, hope, and a brighter future.
Credits
Director: Alan Ferguson
Artists: Brendon Urie, Patrick Stump, Cee-Lo, Janelle Monae, and Travis McCoy