Forget the rest of the folks in the credits. Shout out to DJ Quik! One of the greatest music producers/composers of all time.

Credits

Agency: Wieden+Kennedy, Portland

Advertiser: Nike Basketball

Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Agency Executive Producer: Ben Grylewicz
Agency Producers: Tieneke Pavesic, Jeff Selis

Production Company: Streetgang Films, Los Angeles/Furlined, Los Angeles
Director: Andreas Nilsson
Executive Producers: George Meeker, Jason Botkin
Line Producer: Jasper Thomlinson
DP: Shawn Kim

Editorial: Final Cut
Editors: Logan Hefflefinger, Stephen Burger
Post Producer: Jennifer Miller
Post Executive Producer: Siama Awan

VFX Company: The Syndicate
Lead Flame Artist: Mike Ek
Flame Artist: Kevin McDonald
VFX Producer: Robert Evans

Composer & Producer: DJ QUIK
Lyrics: Brandon Pierce, Mike Warzin
Mix Company: Eleven
Mixer: Jeff Payne

I had to smile when I watched this. Who doesn’t love multicultural kids, alternative-mainstream artists, and zebras? lol sarcasm aside, I really thought this achieved the objective of the creative brief. Branded songs/music videos are the future. Can anyone spot the Coke product? No, probably not. This campaign is aiming to be more of a movement. A movement filled with feelings related to optimism, hope, and a brighter future.

Credits

Director: Alan Ferguson

Artists: Brendon Urie,  Patrick Stump,  Cee-Lo,  Janelle Monae, and Travis McCoy 

via @Jovizi

MR HUDSON [FEAT KANYE WEST] – SUPERNOVA from MrHudson on Vimeo.

The record is addictive…Auto-tune ‘Ye adds his two cents. Nice art direction on the vid.

via F.M. Phenomenal

Grizzly Bear: ‘Two Weeks’

Client: Warp Records
Production Company: The Directors Bureau
Producer: Karen Lin
Director: Patrick Daughters

Good song. Great video. The bow ties are impeccable. Please share with your friends. Support here.

Passion Pit – The Reeling from phantomcolor on Vimeo.

Client: Passion Pit

Production Company: Humble

Director: Hydra

Director of Photography: Aaron Philips

They shot the film then laid it out on paper, which explains the ‘ripping’ and ‘shredding’ effects that you see in the video.

Source: Adage.com

Thanks Ahmad.

(For my eclectic readers)

I present to you Apes & Androids. The group hailing from BROOKLYN is hoping to gain some traction the same way mgmt did a couple of years ago. Now that you have watched their vid for “Radio;” what do you think?

Warning:If you like mgmt, you may love or hate Apes & Androids

Download their album Blood Moon    HERE

This song is realer now than it was in 2007. Louis Logic in rare form.

“New York I love you but you’re bringing me down…”

The official music video of New York. Pay homage.