According to Sean Woolsey,

The Appropriated Poster Campaign is an ongoing experimental campaign to raise cognitive awareness and more importantly to inspire benevolent action that we often forget, oversee, or might be in opposition to our often hedonistic culture. The campaign is predominantly bus stop posters that I paint over and reinstall into their normal habitat with a new purpose. It also acts as an inherent social commentary in declaring a space more public than it was before.

This campaign has no ties to direct response or awareness for a particular brand, however, possibly it is the human brand that can benefit the most from this social experiment. I hope an agency *cough* *cough* would offer their space or even have Sean come speak to their creative teams. As a strategist I’m aware that these social experiments are a reflection of what is needed in advertising. Let’s keep in mind that advertising CAN BE used for good. But too many times advertising is used to alter public consciousness for the benefit of the few. We can all do better. Let this campaign be a start.

via PSFK

• Mask | Stylist’s own
• Vest | Penfield
• Jacket & Shorts | G-Star
• Thermal pants | Uniqlo
• Boots | Stylist’s own Gucci

The above is my favorite photograph from a passion project that my friends, William Yan (photographer) and Keith Pearson (stylist) recently put together. I’m always impressed by both of their unapologetic style and creativity. For more images and words about the shoot visit WilliamYan.com