http://www.refresheverything.com/kappakamp

Overview

Kappa Kamp, a partnership between The Piney Woods School and Kappa Alpha Psi Fraternity, teaches students to envision their educational opportunities as stepping stones to positive influence in their decision-making for personal growth and community collaboration. During the two weeks, students are engaged in classroom learning, a variety of simulated laboratories employing the use of technology, field trips, and physical activities to emphasize that a well-rounded student has a better chance of becoming a more sophisticated adult who can then be a productive leader in their respective communities.

Goals

* Personal and community-based goal-setting through simulated labs
* Develop personal action plans upon graduation from Kappa Kamp
* Learn how to collaboratively strengthen communities through service
* Provide opportunities for utilization of skills learned in Kappa Kamp
* Complete a community service project within a year of graduation

About The Kappa Alpha Psi Fraternity Foundation, Inc.

The Kappa Alpha Psi Foundation, Inc exists as the philanthropic arm of Kappa Alpha Psi Fraternity, Inc.(KAPSI). It was established in 1981 as a non-profit entity under the IRS Tax Code. KAPSI will be celebrating its centennial celebration in 2011.

PLEASE VOTE! You don’t even need to leave your seat! 1 more day left! Text* 104047 to
Pepsi (73774)

I want to cry right now. I know the idea and project that just came to me in my sleep/awake state is what this initiative was waiting for. May all of you find your own ‘aha’, ‘light bulb’, or ‘Eureka’ moment.

The PEPSI Refresh the World Symposium is going on right now (1.19.09) LIVE at Howard University.

Watch HERE

• PROLOGUE
• TIME: 8:30AM-9:00AM
• DR. SIDNEY RIBEAU, PRESIDENT HOWARD UNIVERSITY
• ADRIAN FENTY, MAYOR WASHINGTON DC
• FRANK COOPER, VP, PORTFOILIO BRANDS, PEPSI-COLA
• INVOCATION: REV./DR. BERNARD RICHARDSON, HOWARD UNIVERSITY DEAN OF THE CHAPEL
• MASTER OF CEREMONIES GREETING: SPIKE LEE

• TOPIC – “REFRESH EDUCATION”
• TIME: 9:00AM-10:30AM
• MODERATOR: CHARLES OGLETREE, EXEC. DIR. THE CHARLES HAMILTON HOUSTON INSTITUTE FOR RACE & JUSTICE
• JOEL KLEIN, CHANCELLOR, NYC PUBLIC SCHOOLS
• MICHELLE RHEE, CHANCELLOR, DISTRICT OF COLUMBIA PUBLIC SCHOOLS
• PAUL VALLAS, SUPT. RECOVERY SCHOOL DISTRICT OF LOUISIANA
• ANDRÉS ALONSO, CEO BALTIMORE CITY PUBLIC SCHOOL SYSTEM
• ARLENE ACKERMAN, SUPT. PHILADELPHIA PUBLIC SCHOOLS
• KEVIN GOVER, DIR. SMITHSONIAN NATIONAL MUSEUM OF THE AMERICAN INDIAN

• TOPIC – “REFRESH THE ECONOMY”

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Pepsi has set-out to capture the attention of millennials/Generation Y (b.1978-2000) which account for a population of 76 million in the US. Pepsi recently ditched lead agency of 48 years, BBDO for TBWA-CD. A recent article at the Huffington Post mentions:

Our recent survey discovered that despite the recession and the impact it is already having on jobs and long-term prospects, the Millennial generation (18-to-28-year-olds) may be the most optimistic. Just over 80 percent of them say they are “hopeful” about the future. They’re feeling “up” about their relationships with family and friends (81%), their careers (77%) and their finances (64%).

Pepsi/TBWA-CD are leveraging the New Year celebration, particularly in NY in an attempt to connect with the ‘optimistic’ millennials. The result: 
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