For their client Levi’s, W+K, Portland has developed an American treasure hunt game worth $100,000 to the eventual winner. The game is built around an imaginary 19th-century figure, Grayson Ozias IV, who is said to be a friend of the nephew of Levi Strauss. The search is for his buried treasure, put in the ground during the gold rush. The game will have a presence on Facebook, Twitter and YouTube – along with giving the eventual winner a chance to dig up a box containing the 100k. The winner will also be given a chance to nominate and vote for a nonprofit organization, based in the United States, that will receive a $100,000 gift from Levi’s. Here’s where to begin the hunt.

This is very American…

via Planner Reads

This song brings tears of happiness to my face. Director Nando Costa and Portland production company Bent Image Lab went in!

Credits
Animation Studio:Bent Image Lab
Client:Modest Mouse
Director:Nando Costa
Executive Producer:Ray Di Carlo
Senior Producer:Tsui Ling Toomer
Producer:Kara Place
Production Coordinator:Ryan Shanholtzer
Director of Photography:Bryce Fortner
Motion Control Operator:Jim Birkett
Kinetic Sculptor:Ben Hopson
Set Designer:Nando Costa
Set Designer:Solomon Burbridge
Graphic Designer:Nando Costa
3D Lead:Fred Ruff
3D Artist:Eric Durante
3D Artist:Shirak Agresta
2D Animation/Compositing:Brian Kinkley
2D Animation/Compositing:Brian Merrel
2D Animation/Compositing:Jay Twenge
2D Animation/Compositing:McKay Marshall
2D Animation/Compositing:Nando Costa
2D Animation/Compositing:Orland Nutt
2D Animation/Compositing:Randy Wakerlin
Rotoscoping:Ben Blankenship
Rotoscoping:Randy Wakerlin
Stop Motion:Jen Prokopowicz
Stop Motion:Marty Easterday
Still Photography:Jared Tarbell
Still Photography:Nando Costa
Processing:The Barbarian Group

“Whale Song” for Modest Mouse from Bent Image Lab on Vimeo.

The folks over at W+K Radio have thisto say, “You know it’s coming: WK RADIO is metamorphosing into WKE. Wieden+Kennedy+Entertainment. We’re renegotiating the relationship between advertising, media and art.”

Are you ready? I have been growing increasingly intrigued by the city of Portland and its creative scene. It reminds me of Williamsburg circa late 80′s early 90′s.

Hi Nike,

Call Wieden + Kennedy Portland and tell them you found a new Art Director. The art direction for this series of photos are great. Below are some of my favorites. The man’s name is PHOKS, and he is from France.

Sincerely,

Kenji Summers