3:26

“Planners need to be (more) craftsmen. Planners and the planning discipline need to be a guild”

I’ll post my uncut @reverse7 director’s cut video next week. I enjoyed most of the responses from the Redscout Spur video series. The videos that inspired the responses should be stored in the Akashic (planners) library for eternity.  I also believe both planners and laymen will be speaking about the Spur series for months to come. I enjoyed participating and the ongoing conversation.

http://www.psfk.com/2010/01/redscout-presents-spur-viewers-respond.html

This time I attempted to tackle The Client’s Relationship With Planning. Is Planning Handicapped By “Advertising”?

I related advertising to Medieval Europe, planners to jesters and oracles, and creatives to royalty.

SPUR episode 4 Video Response – Kenji Summers from Kenji Summers on Vimeo.

I should have touched on projects by great planners that extend beyond the advertising agency walls. Projects such as Cubesareevil.com, Thisplace09.com, Planners Who Wave bit.ly/2uDT8f, and Planningforgood.blogspot.com.

I was two seconds from adding background music. Maybe the (new) Mickey Factz track I heard while up lat night attempting to reach 1,000 followers on Twitter was the inspiration. Either way, I decided to go acapella.

SPUR episode 1 Video Response – Kenji Summers from Kenji Summers on Vimeo.

My favorite point was about the potential for partnerships within the planning discipline. I.e., the dynamics of the art director and copy writer team but for planners with different skill sets and personalities.

Please disagree with everything I said and do your own.

The SPUR video series by Red Scout is heating up. In episode 3, the featured ‘star’ planners of this project give their two cents toward the question, “Are planners glorified researchers?” The responses are similar yet distinct. Check back soon for my video response to episode 1. Hopefully I’ll get around to ep 2 and 3 responses by next week.

Redscout presents Spur — Episode 3: Are planners glorified researchers? from Redscout on Vimeo.

For those that are familiar with the world of advertising, this is a momentous occasion. As top planners/strategists debate our role in the ‘process’ over at PSFK (Redscout presents SPUR), Nick Barham has demonstrated the growth of the planning discipline. He is truly someone who came to the table with a knife, fork, and appetite. Cheers to him!

John C Jay, the W+K’s global executive creative director adds, “the qualifications for a true creative director have evolved beyond craft and management”. Jay noted that “broader skills are required in order to lead brands with speed and cultural relevancy”. He also added that Barham had played a key role in creative processes, such as developing documentaries, music videos, event websites and applications at Wieden & Kennedy since joining in 2006.

Let this be a lesson to all aspiring and current planners. The Sky’s the Limit. No Ceilings.

via Media.Asia

Logos that use positive and negative space are a major logo design trend of 2009. See other trends at Creative Review. I’ll be taking the design from the above picture into consideration for my personal projects.

via PSFK