My UNCUT Viewer Response to Redscout Presents Spur from Kenji Summers on Vimeo.

I love (good) planning and strategy. This is what I sent to Redscout before they cut everything up and used a sound byte. View it here.

3:26

“Planners need to be (more) craftsmen. Planners and the planning discipline need to be a guild”

I’ll post my uncut @reverse7 director’s cut video next week. I enjoyed most of the responses from the Redscout Spur video series. The videos that inspired the responses should be stored in the Akashic (planners) library for eternity.  I also believe both planners and laymen will be speaking about the Spur series for months to come. I enjoyed participating and the ongoing conversation.

http://www.psfk.com/2010/01/redscout-presents-spur-viewers-respond.html

This time I attempted to tackle The Client’s Relationship With Planning. Is Planning Handicapped By “Advertising”?

I related advertising to Medieval Europe, planners to jesters and oracles, and creatives to royalty.

SPUR episode 4 Video Response – Kenji Summers from Kenji Summers on Vimeo.

I should have touched on projects by great planners that extend beyond the advertising agency walls. Projects such as Cubesareevil.com, Thisplace09.com, Planners Who Wave bit.ly/2uDT8f, and Planningforgood.blogspot.com.

I was two seconds from adding background music. Maybe the (new) Mickey Factz track I heard while up lat night attempting to reach 1,000 followers on Twitter was the inspiration. Either way, I decided to go acapella.

SPUR episode 1 Video Response – Kenji Summers from Kenji Summers on Vimeo.

My favorite point was about the potential for partnerships within the planning discipline. I.e., the dynamics of the art director and copy writer team but for planners with different skill sets and personalities.

Please disagree with everything I said and do your own.