For those that are familiar with the world of advertising, this is a momentous occasion. As top planners/strategists debate our role in the ‘process’ over at PSFK (Redscout presents SPUR), Nick Barham has demonstrated the growth of the planning discipline. He is truly someone who came to the table with a knife, fork, and appetite. Cheers to him!

John C Jay, the W+K’s global executive creative director adds, “the qualifications for a true creative director have evolved beyond craft and management”. Jay noted that “broader skills are required in order to lead brands with speed and cultural relevancy”. He also added that Barham had played a key role in creative processes, such as developing documentaries, music videos, event websites and applications at Wieden & Kennedy since joining in 2006.

Let this be a lesson to all aspiring and current planners. The Sky’s the Limit. No Ceilings.

via Media.Asia