I didn’t see this one coming…

“As we continue to reinterpret the look and feel of SpongeBob for our vast audiences in its 10th Anniversary year, Nooka’s cutting-edge style combined with SpongeBob’s humor and optimism makes that transition an organic one,” said Hal Snik, SVP Domestic Licensing, NVCP.

More quotes from the press release:

Nickelodeon/Viacom Consumer Products (NVCP) and fashion design brand Nooka have partnered to create a line of limited edition, high-end wristwatches inspired by popular cartoon character, SpongeBob SquarePants.

In honor of the pop-culture icon’s 10th anniversary celebration this year, Nooka has created two limited-edition timepieces featuring graphics and colors inspired by SpongeBob and ‘Bikini Bottom,’ with additional collaborations to be released throughout 2009 and 2010.

The unique designs of the pieces utilize two brand-new Nooka styles–the Zub Zenh (horizontal bars) 20mm in Yellow and the Zenv (vertical bars) Aluminum in Night. The concepts and graphics of both untraditional watches are reflective of the geometric themes and bold color pallets of SpongeBob SquarePants and Nooka’s design methods. The collection, available for both men and women, will be available at retailers in July.

Pics after the drop…
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Chum

Contemporary artist KAWS is a native of Brooklyn, NY and is worldwide known. As a holiday treat (November 6 – December 23) to the people of the island of Manhattan KAWS x Gering & Lopez have presented you with a gallery of art by the Brooklyn native. Yours truly was able to check out the gallery the week of December 1st and a highly recommend the cold walk down fifth avenue in order to get to the Playboy building where the gallery is located.

The exhibition features the artist’s most recent paintings and sculpture. Large-scale acrylic works on canvas incorporate his usual characters set against abstract, chaotic scenese of geometric shapes.

Born in 1974 in New Jersey, KAWS graduated with a BFA from the School of Visual Arts in New York.