A brand development shop by the name of Red Scout has hit the web with a video series called SPUR. Hosted by PSFK.com, this series explores the intersection of brands, strategy, innovation and the world of account planning. Check the list of participants below:
- Douglas Atkin, Writer; Partner & Chief Community Officer of MeetUp.com
- Devika Bulchandani, Chief Strategy Officer; McCann Erickson
- Dan Cherry, Managing Partner, Director of Brand Strategy; Anomaly
- Piers Fawkes, Founder; PSFK
- John Gerzema, Chief Insights Officer; Young & Rubicam
- Heidi Hackemer, Senior Planner; BBH
- Robin Hafitz, Chief Strategic Officer; Kirshenbaum Bond Senecal & Partners
- Sally Jones, Founder; Tangerine
- Gareth Kay, Director of Digital Strategy; Goodby & Silverstein
- Hank Leber, Founder; Agency Nil and Associate Planner, McKinney
- Domenico Vitale, Founder; People, Ideas & Culture
- Freya Williams, Global Planning Director; Ogilvy Earth
- Paul Woolmington, Founding Partner; Naked Communications NY, Global Partner of Naked Communications
Red Scout contends that over the course of the next few weeks they will show you the planning elite, the planning rebels, and the planning newbies. Let’s see what conversation this series will start. I know Suits is Watching…
Teaser Video
For all my fellow account planners on Google Wave remember to check Planners Who Wave.
via PSFK

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