VitaminWater has just announced that its newest flavor will be called “Connect”, complete with a Facebook logo and a full paragraph description loaded with references to untagging, friend requests, and photo stalking. It’s black cherry-lime flavored, with caffeine and “eight key nutrients”. And it’s coming to stores nationwide in March. The new flavor and label were a result of a contest VitaminWater has been conducting on its Facebook page over the last few months that invited fans to design their own flavors (check out the video below featuring Steve Nash for an intro).

VitaminWater and Glaceau got it right with this product extension. A drink made for social (media) people, FTW! As a connector I’ll be sure to pick up a case for my long days and nights that I spend on my Macbook Pro; blogging, tweeting, and of course facebooking.

A Vitamin Water pop up store is currently open in Soho (NYC). VW is promoting its new line  of Vitamin Water products–each is only 10 calories per serving. More importantly, everyone who knows me, knows that I am the king of foosball. I will play anyone, anytime, for the cash! I will let everyone know this week about the Vitamin Water brand experience.

Info:

Vitaminwater10 Des10ation NYC
April 3, 2009 – April 12, 2009
10am-7pm

626 Broadway between Bleecker and Houston
Soho, NYC

Credits: Vitamin Water in-house team and MKG Productions (NY)

Source: http://www.psfk.com/2009/04/site-visit-vitaminwater10-dest10nation-nyc-popup-experience.html